Stakeholder Analysis and Mapping - 3 Key Questions to Ask in How to Manage Expectations in a Change

Failure reasons in change management are many and varied. But one thing is painfully clear. Any organisational initiative that creates change - or has a significant change element to it - has a 70% chance of not achieving what was originally envisaged.

The root cause of all this failure is lack of clarity and a lack of communication - and even more fundamentally - the lack of a language and contextual framework to articulate and manage the necessary processes of change.

This is what a Programme Management based approach to change is all about and why it so important. One important aspect of programme management is "Stakeholder Analysis and Mapping" and this is all about, in other words: "Who is this step change going to affect and how are they going to react, and what do we have to do to support them?".

How well you listen to and respond to ALL of your stakeholders' issues - and are seen to be doing so - is a significant measure of the effectiveness of your management of these relationships.

Leadership skills make a big difference to successfully managing stakeholder relationships. This is where the management of expectations matters. Here are 3 key questions to address in managing expectations in a change initiative, and specifically in relation to your employees.

1. Do your people really know what is expected of them?

Do your people know how to translate the high level vision and strategy into actionable steps? People are very different in the ways they process information, interpret life, and in the ways they are motivated. Many (probably most) of them are not able to make the leap from hearing and understanding your vision and strategy to translating that into purposeful productive action. This does not mean that they don't understand it, or agree with it, but it does simply mean that the leap is too great for most people to make - without your practical assistance.

2. Do they know what they can expect from you?

It is extremely important to that they know that you will work with them in "grinding out" in practical, manageable detail what the high level strategy, vision, values things actually mean for them as the "troops" in action.

3. Do they know what is expected of each other?

They also need to know what these actionable steps mean for them in terms of what they can and should expect from each other.

Of all strategies for managing change - the programme management based approach is the most likely to ensure that you avoid the staggering and needless 70% failure rate, as [amongst other things] it it will get you to focus on the critical issue of the human impacts of your change initiative.

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I invite you to take advantage of this FREE download: Starting the Change Process "

Find out the 3 main reasons for the 70% failure rate of all step change initiatives and how to avoid it. This FREE 29 page document offers a brief introduction to some of the key themes and key points that you need to consider in starting the change process.

Stephen Warrilow, based in Bristol, works with companies across the UK providing specialist support to directors delivery significant change initiatives. Stephen has 25 years cross sector experience with 100+ companies in mid range corporate, larger SME and corporate environments.